Lululemon updates brand manifesto, launches limited-edition collection for 20th anniversary

Lululemon is celebrating its 20th anniversary this year, and to mark the milestone, the athletic apparel retailer has launched a limited-edition capsule collection called 9818-20Y. The 12-piece collection includes both men's and women's clothing, most of it featuring either reflective Lululemon branding or an embossed print of the recently updated brand manifesto.

Strategy Magazine // November/December 2020 by Brunico

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Lululemon Manifesto Limited Edition 20 Yr Anniversary Wunder Under