True & Co. Sells an $18 Bra Set for $46: Can a Markup Be Too High?

The subject of pricing is perhaps one of the most emotional in the lingerie world. How would you feel discovering a bra set should have cost half as much?

Plus Size Bras, Bralettes, and Underwear

Where can I buy affordable beginner bras online in India? - Quora

True & Co Body Lift Scoop Bra with Soft Form Band Black at Women's Clothing store

Playtex Women's 18 Hour® Smoothing Minimizer Bra US4697 - Macy's

True & Co Body Scoop Neck Bra at Women's Clothing store

True & Co Womens Body Lift Scoop Neck Bra, Agave, X-Small Plus at

True & Co

True & Co Womens True Body Lift Triangle Adjustable Strap Bra, Sierra Mint, XS 30DD-DDD 32DD US at Women's Clothing store

Women's Lingerie

Introducing Bettie Page Lingerie by Playful Promises

True Body Lift Scoop Bra With Soft Form Band